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Photo of Mike TysonPhoto of a guy signing contractTwo men sitting in front of the car looking back towards the cameraPortrait of Francis

The
Management
House

About

3point0 Labs is a modern sports and entertainment management firm with expertise in contract negotiation, content creation, brand building, and strategic consulting. We represent athletes and talent with bold, future-forward strategies, leveraging emerging technologies like Bitcoin, Web3, and AI to unlock new opportunities.

We also collaborate with forward-thinking brands, guiding them into the evolving sports and entertainment ecosystem through creative, tech-driven solutions.

At 3point0 Labs, we combine proven expertise with cutting-edge innovation to deliver unparalleled results for our clients.

Offerings

CONTENT

We create compelling stories and produce high-quality content that captures attention and drives engagement. By managing digital platforms, building brand recognition, and aligning sponsorships, we help clients grow their audience and maximize visibility.

TALENT MANAGEMENT

Comprehensive management services for athletes and talent, covering contract negotiation, brand development, financial planning, and lifestyle support. We also focus on safeguarding and monetizing intellectual property, including the estates of public figures, ensuring their legacy is preserved and leveraged for future.

NIL REPRESENTATION

Dedicated support for athletes navigating Name, Image, and Likeness (NIL) opportunities. From negotiating deals to developing brand strategies, we help clients unlock their full potential while safeguarding their interests and ensuring compliance.

WEB3 & BITCOIN ADVISORY

Strategic guidance for athletes, talent, and brands looking to innovate in the digital space. We provide expert consulting on blockchain, Bitcoin, NFTs, and Web3 technologies, empowering clients to lead in the future of sports and entertainment.

Who we are

Marquel Martin
Founder & CEO
M.S. in Sports Management, University of Nevada, Las Vegas
UNLV Football Letterman 2005-2009
Harvard University BEMS 2023

With over 15 years of experience in the sports industry, Marquel has established himself as a leader in talent representation, marketing partnerships, and strategic dealmaking. A former varsity letterman for UNLV football, Marquel earned his master’s degree in sports management before embarking on a career that has redefined the intersection of sports, entertainment, and innovation.

Marquel began his professional journey at the UFC, where he spent nearly five years in the marketing partnerships department. During his tenure, he negotiated tens of millions of dollars in sponsorship revenue for the company, working with some of the world’s most recognizable brands.

From there, Marquel joined Creative Artists Agency (CAA), one of the largest sports and entertainment agencies in the world, as co-head of the Combat Sports Division. Under his leadership, the division grew to seven figures in annual revenue and tripled its client roster. Known for his strategic vision and dealmaking expertise, Marquel represented high-profile athletes such as Georges St-Pierre, Rory MacDonald, and Francis Ngannou. He played a pivotal role in elevating Ngannou into a global brand, securing major partnerships, landing him roles in Hollywood films, and negotiating landmark international fights, including events in Saudi Arabia.

A trailblazer in emerging technologies, Marquel was one of the first agents to successfully integrate Web3 and Bitcoin into sports deals. He helped a client launch an NFT drop that generated over $500,000 in 24 hours and structured the first NIL deal with USC's NIL Collective, House of Victory, to include Bitcoin compensation. His innovative approach to representation has earned him recognition as a forward-thinking leader in the industry.

Marquel’s accomplishments have been studied at the highest levels of academia—his work with Francis Ngannou is the subject of a Harvard Business School case study, and he has been invited to lecture at Harvard as a thought leader in sports management and representation.

In addition to his professional achievements, Marquel appeared on the reality TV show The Bachelorette, showcasing his versatility and ability to connect across diverse audiences.

Today, Marquel is the founder of 3point0 Labs, a firm dedicated to revolutionizing the representation industry by blending traditional expertise with cutting-edge technology. Through innovative strategies and a client-first approach, Marquel is reshaping the future of sports and entertainment.

Andrew Cutrow
Co-Founder & CBO
J.D. in Entertainment Law, the University of California, Los Angeles
M.B.A. in Finance and Entertainment Management, the University of California, Los Angeles

Andrew brings nearly a decade of expertise as an attorney and business executive in the sports, television, and film industries. A graduate of UCLA, he holds a B.A., a J.D. in Entertainment Law, and an M.B.A. in Finance and Entertainment Management, making him uniquely positioned at the intersection of law, business, and entertainment.

Andrew’s career includes pivotal roles at CAA, eOne, and independent ventures, where he gained extensive experience in business affairs, corporate consulting, production, and legal strategy. His track record of negotiating groundbreaking contracts in MMA set a new standard for athlete compensation, equity, and profit-sharing. Notably, Andrew played a central role in orchestrating the historic boxing event between Francis Ngannou and Tyson Fury during Riyadh Season 2023, overseeing negotiations and the execution of marketing, distribution, production, and exhibition alongside CEO Marquel Martin and Team Ngannou.

At 3point0 Labs, Andrew heads the entertainment division, driving original productions, business advisory services, and talent and literary management. Additionally, he oversees the company’s day-to-day operations, ensuring the seamless integration of innovation and excellence across all ventures.

Andrew’s leadership and vision continue to elevate 3point0 Labs as a trailblazer in the sports and entertainment industries, merging tradition with cutting-edge advancements to redefine what’s possible.

Randy Faehnrich
Head of Content

With over a decade of experience in the Content space, Randy is an expert at producing, creating and marketing content across social, digital, and linear platforms. As the former Head of Social Media at UFC, Randy guided the company in creating a more engaged community and gain a larger social media following than the NFL, MLB, NHL and MLS. He created some of the largest and most successful social media campaigns around tentpole events that the company historic.

Carlo Alcala
DIRECTOR OF PARTNERSHIPS

With a B.A. in Entertainment Business and gaining experience at William Morris Endeavor as a former employer, Carlo has devoted the last decade of his life to being a lifelong student of the entertainment industry. He organically ventured into the realm of partnerships by utilizing brands as a marketing platform to drive artists to the forefront of pop culture at emerging labels. Most notably, he recently led one of the most salient marketing campaigns of 2023 by strategically collaborating two major sports titans and utilizing the brand Jacob & Co.

Cory levin
DIRECTOR OF NIL
B.A. in Sports Managment, University of Illinois

Immediately following college, Cory was hired to be Chief of Staff at a direct to consumer start-up and was later promoted to Chief Marketing Officer, Creative Director, and Talent Management roles in following years.

Having worked with athletes since the inception of NIL, Cory is now the head of the NIL Division at 3Point0 Labs bringing innovative strategy and brand building expertise to the NIL space, just as Marquel did for Francis Ngannou in Combat. Cory is a key player in guiding athletes through major decisions in not just their athletic career, but in branding their lives as a whole.

FAQ

What is 3point0?

3point0 is a pioneering management company revolutionizing talent representation in sports and entertainment. Unlike traditional management houses, we employ cutting-edge technology and innovative business strategies to enhance interactions between brands and athletes. Utilizing artificial intelligence, blockchain, and data analytics, we equip our clients with unparalleled insights and opportunities to excel in the digital era. Our approach focuses on empowering athletes and entertainers to maximize their potential, visibility, and financial success. At 3point0, we're setting new industry standards, making us the premier choice for talents ready to lead and innovate.

What kind of client does 3point0 work with?

At 3point0, we specialize in representing high-value clients who excel both on and off the field and demonstrate exemplary character. Our ideal clients are individuals who embody integrity, ambition, and respect - qualities that resonate deeply with brands and audiences globally. We pride ourselves on our international scope, working with diverse talents and brands from around the world. This global nature is intrinsic to our DNA, allowing us to foster connections and create opportunities across borders. We seek clients who are not only leaders in their space but also role models who use their platforms to make a positive impact, underscoring our commitment to a comprehensive, worldwide approach in talent representation.

Refer a Client?

'Refer a Client' is a unique opportunity for fans and members of our network to contribute to the growth and innovation at 3point0 Labs. If you know a talented indidvidual in sports or entertainment who embodies potential and could benefit from our transformative approach to management, we invite you to introduce them to us. By filling out a brief questionnaire, you provide us with essential information to understand the prospective client's needs and how they might fit within our vision. This referral process is vital in expanding our curated roster of exceptional talent, ensuring that every new addition aligns with our commitment to quality, innovation, and success. Through your referrals, you help shape the future of sports and entertainment, supporting talents who are ready to disrupt the status quo and achieve extraordinary milestones.

What is The Lab?

'The Lab' at 3point0 Labs is our exclusive, members-only portal where innovation meets action. Here, we conduct bold experiements that redefine sports and entertainment. Members can vote on, participate in, and propose experiments, leveraging cutting-edge technologies and creative strategies. Joining 'The Lab' means joining a community of visionaries committed to pushing boundaries and shaping the future of the industry.

Founder's Memo

July 11, 2024

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Best,

Marquel signature

Marquel Martin
Founder & CEO
3point0 Labs, Inc.